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[NEW] PEACE SIGN CLIP ART TRIPPY PSYCHEDELIC HAWAIIAN SHIRT
[NEW] PEACE SIGN CLIP ART TRIPPY PSYCHEDELIC HAWAIIAN SHIRT
It’s a pretty fitting outlook for the MSFTSrep co-founder, whose brand’s ethos is: “Today I Hope You Run In The Forest, Swim In The Depths Of The Ocean, Bask In The Sunset And Stare In The Stars.”

The environment is at the forefront of the Trippy Summer ‘ Collection, which features water-print tees, jackets and pants, rainbow knit vests, and more. “I just want to help to change the world and the fashion industry when it comes to sustainability,” he says, noting that although the clothes are playful and nod to psychedelics, they’re also an ode to nature and help speak to what the future of a planet powered by mushrooms could look like—environmentally and spiritually.

When I sit down with him in Toronto ahead of the Trippy Summer pop-up at Holt Renfrew, he’s also in town as part of his run on Justin Bieber’s Justice World Tour he’s decked out some of the bold, bright, delightfully psychedelic pieces that call back to the hippie culture from the ’s. He’s sporting MSFTSrep’s blue and orange printed puffer jacket over straight-legged jeans that are emblazoned with the brand’s rainbow star logo. It’s a vibrant mix of hues that perfectly encapsulate the happy, kaleidoscopic mix of wavy patterns and aquatic prints behind the latest collection, and as he points out, serve as a way to expand one’s consciousness.

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Reflecting on the year anniversary of MSFTSrep, he shares how he feels fashion empowers people, his advice for young designers, and his vision for the future of the MSFTS community.

Obviously, the collection takes its inspiration from the ’s. And I mean, the counterculture from that time speaks to so many things, from music to civil rights. So what kind of really attracted you to that era?Learning more about psychedelics. It’s mostly inspired by the time towards the end of the ’s, kind of like if Woodstock was happening now, what would people be wearing there, you know what I mean? So, you know, this is just a small little section of that in a larger, broader vision, because Trippy Summer is something that happens every year. So really, the collection is all about expanding our consciousness, you know, and helping people to understand that they have access to other states of consciousness within them.

“We’re trying to create the conditions for someone to get inside of Trippy Summer and to go into a mystical state and to really have an epiphany that changes their life, because it has happened to me before. And that’s why I am doing this.”

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I was also going to touch on the fact that during the ’s, the environmental movement was really big during that time period. I know you’ve been a really big advocate for sustainability, so why is that top of mind when it comes to something like this?I just want to help to change the world and the fashion industry when it comes to sustainability, and I want to use more products that… I want people to use more recycled plastic and I want people to use more vegan leather. I want people to use more recycled materials in general. I pray that one day thrifted clothing will be a part of every major collection in the world, to where we’re going back and we’re thrifting clothes, and we’re reusing the old clothes in our new collections to use something old to create something new. I think that’s really important.

Thrifting is so big nowadays I feel like it’s just become such a cool thing in and of itself. So I feel like if other people start to get on it more, it’s going to keep going.Totally.

And then, so the clothes are also about empowering young people. Why do you think that fashion is such an important tool for being able to do that, for us to express ourselves?Because I feel like when you wear clothes, they can also help you to express who you are through those clothes and say, “You know, I’m this type of a person or I’m that type of a person.” It’s really, really important. You know what I mean? Like, “Hey, I feel like this about the world, I feel like that about the world.” Those things are really important when it comes down to making clothes. And you know, when you’re wearing clothes, it kind of can express so much about you, so we feel like we want to make sure that we’re expressing things on the behalf of our audience and the MSFTS, and that they can wear clothes and feel like, “Yeah, I feel seen when I wear this” or “I can give away a part of myself when I wear this and show people who I really am or what I believe,” you know, and push the world forward in super small ways.

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