In the mid-1960’s, Lamar Hunt, proprietor of the AFL’s Kansas City Chiefs, first utilized the expression “Super Bowl”Star Wars The Mandalorian Ugly Sweater  to allude to the AFL–NFL title game in the merger gatherings. Chase later said the name was likely in his mind since his youngsters had been playing with a Super Ball toy; a vintage case of the ball is in plain view at the Pro Football Hall of Fame in Canton, Ohio.

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Roman numerals are utilized to recognize every Super Bowl, instead of the year where it is held, since the fifth version, in January 1971. The sole special case to this naming show custom happened with Super Bowl 50, which was played on February 7, 2016, after the 2015 customary season, and the next year, the terminology came back to Roman numerals for Super Bowl LI, following the 2016 standard season. After the NFL’s Green Bay Packers won the initial two Super Bowls, some group proprietors dreaded for the fate of the merger. At that point, many questioned the seriousness of AFL groups contrasted and their NFL partners, however that discernment changed when the AFL’s New York Jets vanquished the NFL’s Baltimore Colts in Super Bowl III in Miami. After one year, the AFL’s Kansas City Chiefs vanquished the NFL’s Minnesota Vikings 23–7 in Super Bowl IV in New Orleans, which was the last AFL–NFL World Championship Game played before the merger. Starting with the 1970 season, the NFL realigned into two gatherings; the previous AFL groups in addition to three NFL groups (the Baltimore Colts, Pittsburgh Steelers, and Cleveland Browns) would comprise the American Football Conference (AFC), while the remaining NFL clubs would frame the National Football Conference (NFC). The victors of the two meetings would play each other in the Super Bowl.

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In a July 25, 1966, letter to NFL official Pete Rozelle, Hunt stated, “I have kiddingly considered it the ‘Super Bowl,’ which clearly can be enhanced.” The associations’ proprietors picked the name “AFL–NFL Championship Game”, yet in July 1966 the Kansas City Star cited Hunt in talking about “the Super Bowl — that is my term for the title game between the two groups”, and the media promptly started utilizing the term. In spite of the fact that the alliance expressed in 1967 that “very few individuals like it”, requesting recommendations and considering options, for example, “Merger Bowl” and “The Game”, the Associated Press revealed that “Super Bowl” “developed and developed and developed—until it arrived at the point that there was Super Week, Super Sunday, Super Teams, Super Players, endlessly”. “Super Bowl” got official start with the third yearly game.

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