Though Tony has previously lent his name to fingerboards, Hot Wheels Skate™ is a “much more robust line than the stuff we’d done in the past,” he tells HollywoodLife. “And working with [the Hot Wheels] creative team was exciting to me because I knew that it would go in different directions — and it definitely has.”
(Courtesy of Hot Wheels)
One surprising direction was including a Hawk Man sideshow poster in the Amusement Park Skate Set. “I knew when I signed up that we would get some fun, creative things, but I didn’t realize it would involve me personally so much,” Tony says, adding that the poster was “cool,” fun,” and that he loves it.
Another element that puts Hot Wheels Skate™ above others is “introducing beginners to finger boarding through the shoes that are detachable. I thought that was brilliant,” says Tony. And it allows me to do hand plants like I do on vert ramps. So, selfishly, I liked it too.”
One way that the Hot Wheels Skate™ line differs from others is that they’re “a little bit differently designed,” says Tony. “I think they’re easier, especially for beginners. And I like that some of the boards are wider, and some have old school shapes. So I think it [brings] more variety.”
“I hope it inspires kids to start skating for real,” Tony says when asked if Hot Wheels Skate™ may have an impact. “I don’t want them to think that they can go skating on top of donut shops and aquariums, but I hope that it will allow them just to try to roll around a little bit.”
Hot Wheels Skate™ Fingerboard and Shoe Assortments and Hot Wheels Skate™ playsets are being launched exclusively at Walmart stores and on Walmart.Com starting in August. In addition, Hot Wheels and Tony collaborated to create a limited-edition Birdhouse life-size skateboard deck, which will be exclusively sold on MattelCreations.Com
To give back to the skating community, Hot Wheels will be donating to Tony’s signature charity, The Skate Park Project. This non-profit helps underserved communities across America create safe and inclusive skateparks for kids of all ages. For more info on The Skatepark Project: https://skatepark.Org/.